Craig Valentine leaves attendees with awesome insight

Craig Valentine, Master Storyteller, imparted his knowledge on the BCA Members and guests at this morning Hospitality Breakfast. A quick look around the room, and you would have noticed attendees frantically taking notes, making changes to their wardrobe and creating “Foundational Phrases.” What may have seemed like fun and games turned out to be a valuable lesson for all.Regardless if you are a business owner, the head of a company, leading a sales team or an HR executive trying to boost employee morale, the tools provided by Craig can go a long way. A few highlights are below:

  • Create a Foundational Phrase (no more than 10 words)
  • Speak to ONE, but look to all
  • Never sell a product, sell a result
  • Remember the Sheen factor (Martin, not Charlie)
  • 10:1 Rule, for every ten minutes you have someones attention, only communicate only one impact point
  • Take your audience across the EDGE (E=Esteem More, D=Do More, G=Gain More, E=Enjoy More)
  • Its all about Change, Change small and change ofter
  • When you make someone visible, you become valuable

Please share with us your “Foundational Phrase”, we’d love to hear them. You can do so by leaving a comment below.

Your foundational phrase is your “take away message”. It should be fewer than 10 words. It is what your build your story around. In your story, what is your foundational phrase, please share below.

BCA Team with Craig Valentine (l-r, Alicia Santucci, Joleen Jaworski, Casey McCrudden, Craig Valentine, Chrissie Czerwonka, Ralph Cosenza)

Click Here for more photo’s from the event

  1. #1 by Cheryl Baker on September 23, 2011 - 3:10 pm

    What a great event this morning! Craig was wonderful, and his talk was inspiring.
    Here’s my “foundational phrase” from this morning:

    A moment’s connection can spark an impact lasting a lifetime

  2. #2 by Joleen on September 23, 2011 - 6:29 pm

    Cheryl… I love your Foundational Phrase. Here is mine:
    It’s a Marathon, Not a Sprint

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