Thanks to everyone who attended the FMI Direct Marketing Solutions Roundtable yesterday. Lisa, Mike, Steve and Eric, you sure know how to host a party and take advantage of the beautiful day. The BBQ was perfect and you made ‘superheroes out of all of us with your presentation on FMI’s capabilities. FMI gave us a tour of their grand facility which was eye opening for those who had no idea of their fantastic capabilities.
- Research your prospects thoroughly and come ready with solutions to their problems
- Highlight the quantifiable benefits of your offerings rather than just the features
- Do more ‘showing’ than ‘telling’
- Listen more and let the prospect feel heard