With infectious charisma and an untraditional approach, Scott Stratten captivates audiences with unique insight and stories; Fortune 500 companies, including PepsiCo and Deloitte, seek his expertise on effectively connecting digital platforms with customer engagement to increase revenue, loyalty and reputation. Now we are very excited to announce Scott will be our special guest speaker and will captivate BCA at our September Hospitality Breakfast.
We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer”. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different.
Trust, connection, consistency and service will always trump any new app to hit the market. Confronting the age of disruption, Scott discusses:
The Millennial Myth: The younger generation may create new challenges for business, but not in the way people are saying.
The Digital Decision: Your market today is forming buying decisions well before coming to you. Marketing today means getting in front of them when they’re making these important choices.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, IBM, Microsoft, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help navigating their way through the landscape of business disruption.
He has written four best-selling business books, the newest being “UnSelling: The New Customer Experience” which was named “Sales Book of the Year” by 1-800 CEOREAD.
The third edition of UnMarketing will be released in the fall of 2016 with the new title “UnMarketing: Everything Has Changed & Nothing Is Different.”
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject of the ever-changing world of sales and marketing and how they merge in the online and offline world.
His clients viral marketing videos have been viewed over 60 million times and he recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of America’s 10 Marketing Gurus by Business Review USA.