Archive for category Relationship Marketing

Shared Activity Principle

shared activity

Accordingly to a landmark study by Brian Uzzi, distinguished chair and professor of leadership and organizational change at the Kellogg school of management, there is a common origin that most of the important relationships in our life have.

In a 2005 Harvard Business Review article, Uzzi wrote “ Potent relationships are not forged through casual interactions but through relatively high-stakes activities that connect you.” He calls this the Shared Activity Principle.  Read the rest of this entry »

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Philadelphia, PA – January 7, 2015 – The New Year is a time to celebrate but it is also a time for improvement! 2015 is an excellent opportunity to reinvigorate your life, not just personally but professionally too. Business Clubs America (BCA), the relationship-marketing experts, understand the power behind developing and maintaining business relationships and how that directly affects individual success. Joleen Jaworski, President of BCA Philadelphia, has developed six tips to revitalize these crucial relationships in the 2015.

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Comfort Zones: Understanding People, Better Relationships

Over the past few years, I’ve become fascinated by the concept of comfort zones; learning how critical understanding people’s comfort zones and embracing your own is to building a strong, successful relationship. If you don’t understand the intrinsic needs of others or if you can’t embrace your own inherent needs, your relationships will remain unauthentic, surface and unfulfilling.

A comfort zone is more than your Read the rest of this entry »

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Relationship-Based Event / Inviting Tips #GMME

PROMO BBALL GRAPHIC_MME13This years Gibbons March Madness Event is shaping up to be one of the strongest of all time.   The strength and reputation of all BCA’s event’s, including the March Madness Event, is a direct result of its dynamic members. BCA Members truly understand the ideology of Relationship Marketing. They embody its principles and extend them throughout their everyday behaviors.

Taking a Relationship-Based approach is not hard, nor is it complicated, it just requires a little bit more elbow grease than most are used to or want to give. With Relationship Marketing (or a Relationship-based approach) may be one of the most time-consuming techniques, it is unquestionably the most successful. Below is an example of how you can take a Relationship- Based approach to your invites for the March Madness Event (or any event).

March Madness Event – Inviting Tip

We hope this stimulates each member to carefully think through their invitee list, which in turn will drive an incredibly quality attendee list! Try what one of our members has been doing.
  • Email the save the Save The Date
  • CRITICAL STEP: Incorporate a personal phone call. An hour after you’ve emailed the Save The Date, call them and invite them to join you at the Gibbons March Madness Event. Tell them you only have X amount of tickets, but are saving one just for them (feel free to mention it is one of the most sought after tickets in town). Explain that you’ll send them a personal invitation via so they can register. Advise them to be on the look out for it, you don’t want it to go to spam.
  • Hopefully you got them on the phone during step 2 or better yet you got to talk to them in person. So step three is easy, just generate the personal invite so they receive it shortly after you talked.
  • If they don’t RSVP or respond to the emailed invitation within 3-4 days, make a follow-up call.
  • Don’t let technology ruin an opportunity for a personal relationship touch. The emailed invite is great to get them all the details but it should not be the only means of invitation and communication.

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7 Great Email Tips to Maximize your Relationships

Seven Great me great email tips from Keith Ferrazzi.

1. Hey, Boss: Don’t be afraid Read the rest of this entry »

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Christina Comaford Talks about Access through Generosity

Bill Gates calls her “super high bandwidth.” Bill Clinton has thanked her for “fostering American entrepreneurship.” On her own website, Christine Comaford’s poses the following question: “Why have 2 American Presidents, 4 billionaires, 700 Fortune 1000 executives, and more than 300 entrepreneurs sought coaching from Christine Comaford Associates?”

She is simply brilliant and I just had to share her answers to the following Read the rest of this entry »

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The Trust Equation

Thank you to  for your wonderful insights on trust. 

In every single positive, successful relationship must exist an element of trust. You think you understand trust? Think again, below is a whole new way to think about how we as people gain, earn and lose trust. I encourage you to read carefully and honestly assess what you think your trust equation looks like in some of your most important relationships.

C stands for Read the rest of this entry »

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Blue Moon Tonight! Perfect excuse to reach out to old friends/colleagues/business contacts

No one has time in our busy lives to regularly stay in touch with old friends or colleagues or business contacts. It doesn’t mean those people are not important or don’t hold some place in your mind, but there are simply not enough hours in the day to make everything and everyone a top priority.

But it is important to find time to make them a priority every once Read the rest of this entry »

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Who is Responsible? Everybody, Anybody??

“Everybody, Somebody, Anybody, And Nobody”

This is a little story about four people named Everybody, Somebody, Anybody, and Nobody.

There was an important job to be done and Everybody was sure that Somebody would do it.

Anybody could have done it, but Nobody did it.

Somebody got angry about that because it was Everybody’s job.

Everybody thought that Anybody could do it, but Nobody realized that Everybody wouldn’t do it.

It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done

~ unknown author

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“Relationships are like banks, you can’t make a withdrawal unless you’ve already made some deposits.”

In Stephen Covey’s book The Seven Habits of Highly Effective People, he describes a concept which is essential for any constructive, successful relationship. It is the concept of an Emotional Bank Account, and it is pivotal to any effective Relationship Marketing Strategy.

An age old banking fundamental is that you have to make a deposit first into your account prior to withdrawing funds. An Emotional Bank Account is a metaphor that describes the amount of trust and goodwill that’s been built up in a relationship. It’s the feeling of safeness you have with another human being. If deposits are made into an Emotional Bank Account (or your Relationship Account) through courtesy, kindness, honesty, and keeping my commitments to you etc., I build up a reserve. Your trust toward me becomes higher, and I can call upon that trust many times if I need to. I can even make mistakes and that trust level, that emotional reserve, will compensate for it.

However, it will bankrupt your relationship if you are always making withdrawals without putting anything in.

Therefore it becomes important to constantly monitor your emotional bank balance with any relationship. When you know how much you have in the relationship bank, you will never be caught in the situation of making a withdrawal prematurely.

When you are evaluating your balance, keep two very important things in mind:

  1. Withdrawals can be conscience acts such as a favor or asking for support on something, or they can be subconscious acts such as being unreliable or talking negatively about others when they’re not around.
  2. Deposits need to be made in the other person’s frame of reference not yours!  What you consider to be a deposit, might not be a deposit to the other person.

Unless you understand how the other person values a deposit, you won’t know what matters to them.  We are subjective people.  How  each and every person views the world around them is unique

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