Posts Tagged Hey…Where’s My Big Idea

BCA Announces the July Speaker J.B. Bernstein: Million Dollar Arm

We are very excited to announce our July Speaker, legendary sports agent and marketing pioneer, J.B. Bernstein. You may be familiar with his upcoming on screen appearance (as played by Jon Hamm) in the Million Dollar Arm being released on May 16th

  • Hey…Where’s My Big Idea?JB-Bernstein
    “Big ideas” don’t appear magically. There is no hidden storehouse of pre-generated ideas locked away in the recesses of your mind. Good ideas come from a process. Using case studies contained in the forthcoming business book, Hey…Where’s My Big Idea?, marketing veteran J.B. Bernstein shows the genesis of the creativity that led to increased profitability at P&G, the groundbreaking marketing deals for superstar clients Barry Bonds and Emmitt Smith, and his awe-inspiring biographical story depicted in the upcoming Disney film Million Dollar Arm. The process that made Bernstein a legend in his field will guide audiences to find their next big idea.

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