Posts Tagged J.B. Bernstein
BCA is very excited to have Coaches vs Cancer as our Charity Spotlight guests at the upcoming July Hospitality Breakfast. Coaches vs Cancer is an outstanding nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC).
The Coaches vs. Cancer program empowers coaches, their teams, and communities to join the fight against cancer by participating in awareness efforts, advocacy programs, and fundraising activities. Guided by the Coaches vs. Cancer Council, participating coaches help people with cancer today and to find cures to end the disease tomorrow, and have raised more than $87 million to help the American Cancer Society’s mission.
Please click HERE to visit their website and learn more about their incredible mission.
We are very excited to announce our July Speaker, legendary sports agent and marketing pioneer, J.B. Bernstein. You may be familiar with his upcoming on screen appearance (as played by Jon Hamm) in the Million Dollar Arm being released on May 16th
- Hey…Where’s My Big Idea?
“Big ideas” don’t appear magically. There is no hidden storehouse of pre-generated ideas locked away in the recesses of your mind. Good ideas come from a process. Using case studies contained in the forthcoming business book, Hey…Where’s My Big Idea?, marketing veteran J.B. Bernstein shows the genesis of the creativity that led to increased profitability at P&G, the groundbreaking marketing deals for superstar clients Barry Bonds and Emmitt Smith, and his awe-inspiring biographical story depicted in the upcoming Disney film Million Dollar Arm. The process that made Bernstein a legend in his field will guide audiences to find their next big idea.